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What is Direct Mail Marketing?

Direct mail marketing includes any physical correspondence you send to encourage customers to patronize your business. Direct mail campaigns help restaurants, retail stores, real estate agents, and other companies promote their products, services, or brands. From advertisements and coupons to brochures and surveys, bulk mail and direct mail marketing engage your consumers.

Also called commercial mailing and mass mail, direct and bulk mail campaigns can help you reach a variety of marketing goals. Direct mail can benefit your company by informing customers about new products, offering coupons, or building brand awareness.

When you outsource bulk mailing services to us, we’ll take care of every aspect while abiding by all rules and regulations. If you’re looking to boost your return on investment (ROI) and response rates, look no further than AMS!

Why Choose Us for Bulk Mail Printing Services?

Arkansas Mailing Services provides bulk print and mailing services that help businesses and organizations of all sizes thrive. We manage your direct mail needs, from custom design to delivery, ensuring targeted outreach while staying within budget.

Our all-inclusive direct and bulk mail printing services include:

  • Printing: Our direct mail printing capabilities allow us to execute any campaign with high-quality precision and efficiency. We also offer full-color inkjet addressing onto mail pieces with Intelligent Mail Barcode (IMB).
  • Technology: We invest in the latest direct mail technology, so you don’t have to! We handle all folding, inserting, sealing, labeling, and tabbing of your mail pieces. Collating, or decollating, and bursting apart of your mail piece is also available.
  • Mailing List: We target a specific audience or blanket your local area to achieve your marketing goals. All mailing lists are processed through the National Change of Address (NCOA).
  • Postage: We work closely with the USPS and ensure that all mail meets postal service regulations. If not, we will offer helpful suggestions to get your mail processed correctly. We will do all this while getting you the best bulk mail rates available!

Why Direct Mail Marketing Works

While technology has transformed the marketing industry, it has not decreased the value of direct mail marketing. Technological advancements have improved bulk mail printing services in many ways and made them even more valuable to businesses.

Direct mail services can address a targeted customer by name, building a personalized connection with the consumer. Sending mail can influence potential consumers to visit your website and motivate them to make an online purchase.

Our years of industry experience have demonstrated that direct mail marketing can significantly impact your business. AMS will work with you to execute a direct mail campaign to help generate high response rates and build your bottom line success.

Benefits of a Direct Mail Marketing Strategy

Direct mail campaigns are highly personalized and effective marketing strategies for companies of all sizes. Through intimate communication with current and prospective customers, direct and bulk mail campaigns command the attention of each recipient.

Key benefits of direct mailing include:

  • Tangible Format: Your customers are more likely to receive it and to view the physical copy as reliable.
  • Budget-Friendly: Pairing our bulk mail zip code sorting services with your direct and bulk mail ensures the lowest postage rates.
  • Targeted Mailing: To strengthen the relationship further, you can adjust your message based on the recipients’ buying habits.
  • Range of Formats: Direct mail allows for creativity with formats, from postcards to brochures and magazines to pamphlets. There are no limitations regarding colors, paper quality, or composition.
  • Personalized: Our mailing lists and database technology adjust messaging based on past behaviors and your relationship with the consumer.
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Contact Us to Get Started With Our Direct & Bulk Mail Printing Services

Whatever industry your business lies in, our best-of-class print and mail outsourcing services meet your business mail needs. AMS provides excellent customer service, emphasizes security, and uses top-quality printing and mailing equipment in North Little Rock.

Arkansas Mailing Services makes direct and bulk mail printing easy and affordable for businesses of all sizes. Are you ready to take your marketing campaign to the next level? Contact us for award-winning commercial mail solutions today!

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A FEW WORDS FROM HAPPY CLIENTS

Great company. We have used them multiple times for mail based advertising and bulk mailers to existing clients (Christmas cards, etc.) Staff is pleasant to deal with and very professional.

Rob C

I desperately needed AMS to fix our folding machines. They're commercial equipment, big, hard to find parts. Joe came in and fixed both machines and ordered parts for the third. We're back up and running and all of the stress is off. We occasionally get heavy paper that doesn't feed well into the machines but despite that, Joe tuned the machines to operate normally with this impossible batch. I'm grateful for their expertise.

Joel M.

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