OmniDM is a 30-day omnichannel campaign designed around direct mail pieces to provide maximum response, lift, and trackability. With enhanced proven tracking and online integration, you can complement your existing digital marketing strategy and have a clearer view of campaign performance.
Increase your direct mail campaigns’ response rate by 23-46% – request a quote today to get started.
Track Mail & Boost Response Rates With OmniDM
Integrating cutting-edge digital marketing can make direct mail your most effective form of advertising. We offer the following technologies to customers leveraging our omnichannel marketing services:
SocialMatch allows you to align Facebook and Instagram accounts to your direct mailing list and deliver targeted social ads before, during, and after your mailer hits.
Mail Tracking lets you know when your campaign hits mailboxes. You can also export delivery lists and receive non-scan data for each piece.
Informed Delivery® allows you to add another touchpoint through a full-color clickable ad delivered via email by the United States Postal Service’s daily mail preview. Obtain a list of who received the email, opened it, and clicked the ad to show campaign attribution.
Call & Text Tracking
You can track campaign effectiveness by recording every call or text you receive from your direct mail, with respondent contact information when available. Additionally, engage prospects and drive conversions by delivering coupons via SMS from the same call and text tracking number.
Online Follow-Up reminds non-converting website visitors of their interest through retargeting ads on the Google Display Network.
Social Media Follow-Up
With Social Media Follow-Up, you can remind users of their interest through Facebook and Instagram retargeting ads.
LEADMatch provides a list of anonymous users and direct mail recipients that visited your site. Receive contact information and their actions to build a 9-18% response rate mailing list and prove direct mail campaign attribution.
Addressable Geo allows you to geofence mail recipients’ residential or business addresses. Using this technology, you can serve ads via the Google Display Network to all devices at the address. You can also track conversions to your site with sophisticated pixel technology or by foot traffic through device pings.
Why Choose AR Mailing for Omnichannel Marketing Services?
AR Mailing has been a print and mail industry leader since 2004. Our omnichannel marketing services prove our commitment to providing best-in-class solutions for customers. When you choose OmniDM, you’ll receive the following benefits:
- Enhanced campaign tracking ability
- 23-46% increased response rate
- Digital integration
- Quick and easy setup
- Proven profitability
- Turn-key marketing
- Real-time tracking
Our marketing-based solution lets you seamlessly track the effectiveness of your direct mail campaigns. When you partner with us, we’ll help you enhance results through omnichannel marketing services and the integration of digital platforms.
Level Up Your Direct Mail Campaigns Today
If you wish to lift direct mail campaign response rates and increase ROI, OmniDM by AR Mailing is the solution. As a full-service partner, we’ll ideate, design, print, mail, and track the performance of your campaigns. We’ll help you reach your direct mail marketing goals more efficiently and inexpensively.
Level up your direct mail campaigns with our omnichannel marketing services. Contact us today!